Today, Ming-Chi Kuo reported that shipments of MacBook Air and MacBook Pro models equipped with the M1 chip have declined by about 15%.
According to Ming-Chi Kuo, there are three main reasons why Apple is significantly cutting orders: first, a shortage of components; second, a decline in consumer demand (affected by inflation); and third, to make way for the next generation of new products.
Apple may launch new MacBook models with the M1X processors in the third quarter of next year, so it needs to adjust its inventory accordingly.
In addition to making way for new products, Ming-Chi Kuo also pointed out that other PC manufacturers will face the same difficulties as Apple, not only due to a shortage of components, but also because they have to cut orders as consumer demand falls (affected by inflation).
According to previous statements, Apple will launch 14-inch and 16-inch MacBook Pro models, which will also be the first devices in the series to feature the M1X chip. The M1 chip is still manufactured using TSMC’s 5nm process, but its specifications have been upgraded to support more Lightning ports, CPU cores, and GPU cores.