This morning, OPPO announced a strategic cooperation with Hasselblad. Hasselblad is a global professional camera manufacturer that previously collaborated with OnePlus and is now a subsidiary of OPPO.
OPPO is expected to create new camera lenses through two major technological innovations from Hasselblad: computational color and computational optics, as well as focus color technology co-developed with Hasselblad.
The OPPO Find X5 series will feature new lenses developed based on the results of this strategic collaboration. Since OnePlus rejoined the OPPO ecosystem, the shared R&D platform between the two companies helps to achieve efficient resource integration, allowing consumers to fully experience the outstanding advantages of the Hasselblad mobile imaging system across both the Find X series and the OnePlus lineup.
With OPPO’s self-developed image-specific MariSilicon X NPU chip, the collaboration with Hasselblad will elevate the imaging system to a new level.
According to official information, both companies will start by focusing on innovations in color performance, aiming to establish color standards for smartphone cameras, address various issues caused by the lack of unified color standards, and use computational color technology to achieve all-weather, all-scenario, and full-focus performance for OPPO smartphone cameras.
With the help of Hasselblad’s natural color adjustment technology, OPPO will also strive to achieve more breakthroughs in portrait photography. In addition, the results of the collaboration between the two brands will be showcased in future products.
OPPO and OnePlus have successively cooperated with Hasselblad, with the essence of ‘natural color.’ Compared to the rich colors of Leica, Hasselblad’s natural and authentic colors may be more popular with the public.
Smartphone co-branded cameras have become common these days. It is reported that the cooperation between OPPO and Hasselblad is for 3 years. Hundreds of people have invested in research and development, and the cooperation covers areas from optics to color.