In the first quarter of 2021, the famous Chinese IT equipment manufacturer Huawei sold its well-known sub-brand Honor to Zhixin New Information Technology Co., Ltd. Huawei developed this sub-brand to engage in fierce competition with other smartphone brands in the market.
After separating, the company is now moving to become a proper smartphone manufacturer like other Chinese companies (for example, Xiaomi, Realme, and Vivo). Today, it is reported that the company is planning to launch its own devices with the latest mindset.
Recently, we found that Honor has applied for the following trademarks in China :
- Honor Magic Router
- Honor Magic Flip
- Honor Magic Touch
- Honor Magic Earbuds
- Honor Magic Tap
- Honor Magic Fold
- Honor Magic Share
- Honor Magic Pen
- Honor Magic Pad
- Honor Magic Drop
- Honor Magic Flex
In the list, we get mainly Magic Flip, Magic Fold, and Magic Flex, which confirms that its future Honor will launch foldable and rollable devices. Currently, in the smartphone industry, we have a few brands that are selling foldable phones. But now, we can expect Honor’s foldable phones to be on the market soon.
It is worth mentioning that the Honor Insiders revealed that Honor basically imitates the previous practices of Huawei mobile phones, so there will also be folding screen products in the Magic series.
In addition, the famous display manufacturer Visionox issued an announcement. On December 15, 2020, they signed the Purchase Agreement with Shenzhen Zhixin New Information Technology Company and Honor Terminal to supply flexible displays and touch screens to Honor.
According to the sources, the Honor’s first foldable phone was tentatively scheduled to be released in the middle of the year (June 2021). But it seems that it has been delayed a little longer. Considering it is affected by supply, the industry has been delayed in recent times, which is reasonable.
Come back to the other trademarks. Some gadgets, like Magic Earbuds, Magic Pad, Magic Router, and Magic Pen, will also be exclusive to Honor. Honor is already selling its tablet devices, but the Magic Pad’s tag indicates this would be the flagship tablet series. Like this, other old things, including Routers and Earbuds, might also be launched with flagship quality.
We also have some different names, like Magic Tap, Magic Share, Magic Drop, and Magic Touch. These seem to be the upcoming software from Honor and are expected to be used for different purposes. We can conclude that Magic Share and Drop will be used to share files.
For now, we have minimal information regarding these devices. They will all belong to Honor’s Magic lineup, which is already well-known for its flagship smartphones.
