In the first quarter of 2021, Huawei sold its Honor brand to Zhixin New Information Technology Co., Ltd. Huawei created the sub-brand to compete fiercely with other smartphone brands.
After separating, the company is now moving to become a proper smartphone manufacturer like other Chinese companies (for example, Xiaomi, Realme, and Vivo). Today, it is reported that the company is planning to launch its own devices with the latest mindset.
Toda, we found that Honor has applied for the following trademarks in China :
- Honor Magic Router
- Honor Magic Flip
- Honor Magic Touch
- Honor Magic Earbuds
- Honor Magic Tap
- Honor Magic Fold
- Honor Magic Share
- Honor Magic Pen
- Honor Magic Pad
- Honor Magic Drop
- Honor Magic Flex
In this list, we mainly see the Magic Flip, Magic Fold, and Magic Flex, which confirms that Honor will launch foldable and rollable devices in the future. Currently, only a few brands in the smartphone industry are selling foldable phones. But now, we can look forward to Honor’s foldable phones coming soon.
It is worth noting that insiders from Honor revealed that Honor will follow Huawei’s existing practices, so there will also be foldable phones in the Magic series.
In addition, well-known display manufacturer Visionox announced that it signed a procurement agreement with Shenzhen Zhixin New Information Technology Co., Ltd. and Honor Terminal Co., Ltd. on December 15, 2020, to supply flexible displays and touchscreens to Honor.
According to sources, Honor’s first foldable smartphone was originally scheduled for release in mid-year (June 2021), but it appears to have been delayed again. Given the recent widespread delays across the industry due to supply chain issues, this situation remains within reasonable expectations.
Returning to other trademark topics, some smart devices, such as Magic Earbuds, Magic Pad, Magic Router, and Magic Pen, will also be exclusive Honor products. Although Honor has already released tablet devices, the name Magic Pad suggests that this will be a flagship tablet. It can therefore be inferred that other classic product lines, including routers and earbuds, may also be launched in the future.
We also have some different names, like Magic Tap, Magic Share, Magic Drop, and Magic Touch. These seem to be the upcoming software from Honor and are expected to be used for different purposes. We can conclude that Magic Share and Drop will be used to share files.
Currently, we have minimal information regarding these devices. They will all belong to Honor’s Magic lineup, which is already well-known for its flagship smartphones.