Today, Ming-Chi Kuo predicts in the latest research report that after the opening of pre-orders for iPhone 12 and iPhone 12 Pro, pre-orders will reach 1.7-2 million units within 24 hours. The iPhone 11 series has 500,000-800,000 units, while the iPhone 6 series has 4 million units.
Kuo believes that the popular iPhone 11 price cut will affect the demand for the iPhone 12 pre-order. The current iPhone 12 delivery time in most countries is about 5-10 days, and the pre-order demand is lower than expected.
However, because Apple fans prefer high-end models at the early stage and benefit from the strong demand in the Chinese market and the upcoming peak season demand in the European and American markets, iPhone 12 Pro pre-orders are better than expected.
The delivery time for the iPhone 12 Pro in most countries is 2 to 4 weeks, and the demand in the Chinese market accounts for 35% to 45% of global demand. The report believes that the pre-sale and first-weekend sales of the iPhone 12 mini and 12 Pro Max will be lower than those of the iPhone 12 and iPhone 12 Pro.
The reasons for the strong demand for pre-orders in China include: 1. Due to the Huawei ban, the demand for some high-end devices has shifted to the iPhone; 2. The popularization of 5G infrastructure is conducive to marketing.
Ming-Chi Kuo also estimated that the iPhone 12 mini, 12, 12 Pro, and 12 Pro Max would account for 10-15%, 30-35%, 30-35%, and 15-20% of the shipments in the fourth quarter of this year, respectively.
He believes that the pre-sale results of the iPhone 12 and 12 Pro are better than those of the iPhone 11 series, which may drive Apple’s stock price and the industry chain in the near term.