On February 1, VAIO announced that the new VAIO laptop is coming soon. The product launch event will be streamed globally on February 18, 2021, from 12:00 to 14:00, and everyone can watch it through the VAIO store on JD.com.
Although VAIO did not announce the specific model of the new product this time, the promotional poster shows that the laptop’s screen supports a 180° flip. According to official interactions with users in the comments section, the new VAIO laptop is ultrathin, and some users speculate it might be from the Z series.
VAIO was originally a Sony laptop brand. Since the first laptop was launched in 1997, it has been sought after by many consumers for its stylish design and unique user experience. However, in 2014, Sony sold the VAIO brand to Japan Industrial Partners Inc. As the computer business was transferred to JIP, Sony no longer plans to design and develop computer products.
As Sony divested its laptop business in 2014, VAIO laptops also quietly withdrew from the Chinese market. However, in 2017, due to the invitation of JD.com, the VAIO laptops returned after three years away, and JD.com became the only channel for selling its products in China.
According to Huang Xinchu, the head of the VAIO brand in China, “As early as 2014, when VAIO withdrew from the Chinese market, VAIO and JD.com discussed the possibility of continuing cooperation in the Chinese market because VAIO products are very popular on JD.com. In 2016, the two parties negotiated again. Communicate and feel that the time for cooperation is gradually ripe.”