After BOE, the smartphone industry has revealed another exclusive news story. According to Taiwan’s ‘Media Economic Daily,’ MediaTek has successfully entered the supply chain of Beats, Apple’s wholly-owned headphone factory.
Shipments are expected to start between February and March 2021. This is the first time MediaTek has entered the Apple-related supply chain. In response, MediaTek stated, ‘No comment.’
According to industry analysts, Apple has removed the headphones from the packaging of the iPhone 12 series. At the product launch event, Apple also introduced the Beats Flex, aiming to attract Apple fans to buy additional headphones through an affordable pricing strategy.
Taiwanese media predict that, given that iPhone shipments exceed 200 million units annually, Apple fans are likely to purchase headphones separately. This will bring considerable business opportunities and new growth momentum to MediaTek’s performance.
We also noted that another Chinese company, BOE, is currently supplying OLED panels to Apple for the iPhone 12 series. This could allow Apple to reduce costs while maintaining its standard quality.